THE PROFESSIONAL SECRETS MANIFESTO
Scandinavian chefs are among the best in the world: The cold Nordic climate, outstanding ingredients, and a tradition of excellence through simplicity has formed a unique cuisine.
If more people knew how to cook and enjoy food like Scandinavian chefs, life on our planet would be tastier, healthier, and more sustainable. So, we want to bring about a revolution:
We want to inspire all passionate home cooks – ourselves included – to cook and enjoy food in the manner of professional Scandinavian chefs. And we are going to provide home cooks with the right knowledge and the right kitchen tools for the job.
We are going to make home-cooking dreams come true and we are going to make the world a better place – one meal at a time.